I feel my animation will fit into the current marketplace, as the style is different, and original, and recently different styles are becoming popular, such as the French style of animation, examples being The Illusionist and Belleville Rendez-Vous, where the style is a lot more textured, and uses darker and neutral colours. The main character will be likeable, and cute, and the relationship between the man and the dog has been successful before in Wallace and Gromit. The narrative is simple and easy to follow for young audience, yet can still be enjoyable for adults, and teaches a lesson on greed. The storyline is also satisfying, as it ends on a happy note and the protagonist develops hope.
The animation doesn't fit in with many current trends, as usually animations aimed at families are colourful and attractive for kids, but the colours in this are a lot darker, as it is showing the harsh reality of the characters and the cold streets they are living on. This reminds young audiences of what is around them, and how lucky they are to have a home. It is also 2D, and a lot of recent animated films are 3D, although this might be a positive aspect, as it will stand out.
For promotion, as it is not a TV series, the short film would be entered into film festivals, and screened before features in the cinema, and online, and any publicity it can get.
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