Age: 14
Average day: Goes to secondary school and is currently in year 10, studying all of the required subjects, but his favourite is Art, French and English. After college he plays tennis every Wednesday, and then goes home to watch his favourite animated shows, practises his French, and reads a book before bed.
Hobbies and interests: He loves playing Tennis after school, and rounders in P.E, and loves to read and watch animations, he also loves attending the cinema, and meeting with his friends at the park.
Spending power: James gets most of his money as his birthday and Christmas present, as he isn't old enough to work, although he occasionally does chores around the house for his parents for pocket money, and babysits.
Typical media consumption per day: He watches around 2 episodes or 1 film a day, goes on his Nintendo Wii every other day, and reads every night.
Why the animation will appeal to them (look, style of animation, themes, main character, humour): He loves animation, and also art, so enjoys and has grown up watching 2D animations. As he loves art, he can appreciate the different style of animation, and especially loves the French style. He loves drama and crime based films and TV, and loves watching things set in a different environment to where he lives.
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