Wednesday 26 March 2014

Design and Target Audience


Octonauts
The Octonauts turtle, is from a TV series aimed at young children. It has a small round face, with facial petite features being just eyes and a mouth. It has a large body, and the characters shape is extremely round. The roundness of the turtle suites the young audience, as circular shapes represent harmlessness (no sharp edges). Also, baby blue is used a lot to represent baby's or young children, which also suites the target audience. The design is very simplistic, and not too busy, which therefore means young children can recognise it more, and also aren't too concerned for lots of detail.

The design is defiantly appropriate for the show, as it is aimed at a very young audience, and this turtle is cute, and completely harmless, fitting in with the nature of the show.

Pokemon
The target audience for the popular TV series Pokemon, which was made after an extremely popular game, is children. Similar to the Octonauts turtle, the Pokemon character is baby blue, this may be because it is still aimed at children, and they didn't want to make the creature too intimidating and a character that can appeal to children. It has a mixture of round and sharp features, its head is round and it has cute large eyes and a large smile, although it has sharp claws, as in the show, the character fights other animals. The character still remains cute and appealing for children, but is a little more (due to the sharp claws) intimidating then the Octonauts turtle. It also has a larger range of colours, as an older audience watch it then the Octonauts, and may be expecting and can handle more detail.

This design is perfect for the show, as it can appeal to children, and is cute, although also has the sharp claws to suite the characters fighting role, but is not  frighting.

Teenage Mutant Ninja Turtles
The target audience for the TV series Teenage Mutant Ninja Turtles, is older children and teenagers. This is backed up in the character designs, because they are a lot less cute then the Pokemon and Octonauts characters, and have far more detail. They have a lot longer body's, smaller heads, sharper more complex features, clothing and weapons, and resemble more of the human body. They are green which appeals to an older audience, as green is more of a mature colour, and they have a lot more detail and texture, which would be confusing to a young audience. There is more detail in their faces, such as lines, shading and the roundness of a nose, and their eyes are a lot less innocent and cute, due to the cloth tied around their face and their facial expressions. You can also see their teeth at times, which is more intimidating, as teeth are sharp, and lastly their weapons may not appeal to young children.

This character is fine for the show, as it is aimed at older children, who will not find characters like this with weapons frightening, their more mature appearance also suites their fighting role, as they are the hero's and need to appear intimidating and strong to the villains.

Adventure Time
Adventure time is a TV series aimed at pre-teenagers and older children, and according to Wikipedia aimed at a 7-15 year old audience. The character has a mixture of sharp and soft features, its soft features being its head, arms, shell and legs, and the sharp features being the pattern on its shell and it's tiara. Similar to the Teenage Mutant Ninja Turtles, it is the colour green, which is aimed at an older audience then the baby blue colour. The Turtle is a bit weird, considering that it has long blond hair, which no female turtle would have. This is aimed at an older audience and not a younger one, as the younger audience many be quite confused as to why the turtle has long hair, and may not even recognise it as a turtle.

This character suites the show, as like the show, it is a bit weird, and appeals to a pre-teen audience as they can understand the weirdness and find it humorous.

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